About the Client

SAVOLA Group is a strategic investment holding group and one of the leading food and retail companies in the Middle East. Managing a massive distribution network and a high-volume field force, they oversee an average of 1,200 active users who conduct approximately 380,000 field visits per month. Their primary goal was to achieve digital transformation to ensure market visibility, sales compliance, and operational control.

The Challenge

By 2011, Savola recognized the need to move away from manual processes that limited their operational visibility. Key challenges included inaccurate inventory management, inefficient route planning for sales teams, and a lack of real-time KPI tracking to monitor field performance. They required a comprehensive field sales automation solution to streamline day-to-day operations and reduce inventory discrepancies.

The Journey: From Pilot to Regional Success

The journey started in 2011 with a detailed study of Savola’s business cycles. Following the initial phase, the solution went live in Saudi Arabia (2012), followed by expansions into Iran (2013) and Egypt (2014).

Today, the collaboration remains robust in Saudi Arabia and Egypt, with active projects including a major upgrade to Release 5.06 and the implementation of a Notification Module in the Egyptian market.

Key Achievements

SalesBuzz has delivered a significant impact on Savola’s core KPIs, specifically in productivity and visibility. The solution has enabled real-time management of van inventory, leading to a noticeable reduction in discrepancies. Furthermore, the transition from manual to digital processes has optimized overall performance, allowing the sales team to consistently meet and exceed their targets through continuous monitoring.

Usage & Adoption

1,200 users rely on the platform daily across Savola Group’s operations, generating over 380,000 monthly visits, positioning it as the backbone of their field activity.

Features That Empowered Change

The most valuable features driving this transformation include the Powerful Promotion engine, Real-time Data and Reporting, and specialized tools for managing the Cash Van Cycle. Additionally, GPS Tracking and Route Management have empowered managers to better assess route effectiveness and improve the “strike rate” (the success rate of sales calls).

Business Impact

The partnership has resulted in quantifiable improvements in Data Accuracy and Operational Control. By capturing orders instantly in the field, Savola has achieved faster order processing and fulfillment.

Looking Ahead

The next phase of the partnership focuses on further innovation and scaling. Plans include the implementation of a dedicated Merchandising tool. Savola is also looking toward enhanced technical support, including a mobile app for administrators with MFA enabled, increased flexibility in custom report generation, and even more precise GPS tools.

Client Testimonial

“Working with SalesBuzz has been a great experience. The platform helped us streamline our sales operations, improve real-time visibility across inventory and field activities, and strengthen KPI tracking for both reps and managers. As a result, we saw better execution in the field, more productive sales calls, and improved overall performance.”